Multinational fragrance house Eurofragance has made promoting diversity, equality and inclusion (DEI) a priority business objective and says this move has helped it retain talented staff, improve client relationships and solve problems more easily.
The number of poly-origin citizens continues to rise worldwide, and beauty has a duty to shift discourse and improve product development to cater to subsequent evolving needs, say experts.
The beauty industry can contribute to shifting the discourse on menopause, away from a very one-dimensional white and privileged representation of women, says a media expert.
A neurocosmetics project exploring the connection between skin, mind, and mood, offers the cosmetics industry a novel approach to inclusivity, says its chief architect.
The inclusiveness of beauty – internally and externally – will continue to be key in 2023 and industry must remain open in its communication on the matter, says the director-general of the UK’s Cosmetic, Toiletry and Perfumery Association (CTPA).
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...
Skin care brands are increasingly interested in including all skin colors in their clinical testing, but testing methods don’t yet account for differences in aging symptoms.
Male consumers worldwide are showing serious signs of increased interest in beauty and cosmetics, so brands must take note and invest in inclusivity efforts for this group, and beyond, says a trend expert.
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Advancing digital tools that help men and women select suitable skin care products is a huge opportunity and brands should be doing everything to be as transparent and informative as possible, says Estella Benz, founder of Skin Match Technology.
Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
![The beauty industry needs to understand the evolving needs of poly-origin consumers worldwide, starting at research level [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/multi-roots-beauty-in-2023-needs-science-and-research-backing-says-l-oreal-and-beautystreams/16273894-1-eng-GB/Multi-roots-beauty-in-2023-needs-science-and-research-backing-says-L-Oreal-and-Beautystreams.jpg)
![Brands and retailers can diversify imagery around the menopause - depicting more women of colour, different body types and queer and non-binary people, says a media expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/02/23/menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert/16193494-1-eng-GB/Menopause-beauty-can-help-shift-media-stereotypes-and-create-more-inclusive-category-says-expert.jpg)
![Neurocosmetics can offer the cosmetics industry a novel approach to inclusivity. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/inclusivity-with-neurocosmetic-skin-care/16116035-1-eng-GB/Inclusivity-with-neurocosmetic-skin-care.jpg)
![Continuing to develop 'products for everyone' in beauty, irrespective of social class, ethnicity or ability, but also make industry accessible for all as a career, will be key in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/01/16/cosmetic-toiletry-and-perfumery-association-ctpa-says-inclusivity-to-remain-key-for-beauty-in-2023/16086911-1-eng-GB/Cosmetic-Toiletry-and-Perfumery-Association-CTPA-says-inclusivity-to-remain-key-for-beauty-in-2023.jpg)
![Care-taking; fluid states; provoking protopias; people-power shifts; democra-sized; and code-breaking are WGSN's six 'big ideas' set to shape beauty in 2024 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/18/wgsn-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends/15426562-1-eng-GB/WGSN-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends.jpg)
![Interest and monthly purchases of beauty and cosmetic products amongst men has risen over the past three years, peaking in early 2020 during COVID-19 lockdowns [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/12/02/men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-gwi/13061422-1-eng-GB/Men-s-grooming-booms-and-inclusive-beauty-needs-soar-says-GWI.jpg)
