At a very-well attended breakfast event in New York City on Wednesday, the foundation’s new president Linda Levy sketched out the organization’s refreshed vision for the future. Plans include an annual day of fragrance; involving and supporting a growing...
I just returned to the States from Paris where I attended Maison&Objet, the prestigious design, home and decorative accessories show. It was Design and Haute Couture Fashion Weeks, so Paris was alive and buzzing, despite the bitter cold. Here, I share...
With the season for buying fragrances well upon us, market experts
say that cultural differences will continue to define the type of
fragrance launched around the world during the course of next year.
A number of flavor and fragrance companies in the US have united
under one umbrella to create Agilex Flavors & Fragrances Group,
which aims to carve its niche as a leading player in the market.
An employee of the city of Detroit is suing her employers over
fragrance toxicity, claiming that modern fragrances contain
chemicals that can lead to neurotoxicants, particularly in confined
spaces with limited air flow.
Not to be outdone by competitors, renowned shoe designer Jimmy Choo
has branched out into fragrance production creating a range to
challenge recent launches by fashion designers in the market.
Ex-Gucci designer Tom Ford has launched a new fragrance made
up of 12 individual scents designed to be mixed and matched,
allowing consumers to create their own distinctive smell.
That is the findings of sensory branding experts at Arylessence,
whose latest fragrance trend report suggests that
consumers choose scents according to their lifestyle.
The future of the fragrance industry is set to become reliant on
quality products, rather than the celebrity endorsed products that
have been inundating the market of late, according to a new report.
Ronan Keating has become the latest male celebrity to create a
fragrance range - putting further emphasis on the growing demand
for grooming products endorsed by male figures in the public eye.
David and Victoria Beckham have launched their own his and her's
fragrances and cosmetics line, Intimately, as part a contract with
leading fragrance provider Coty that saw David Beckham launch his
Instinct fragrance last year.
The metrosexual trend is extending to the younger generation as
more than 80 per cent of American teenaged boys aged 13-17 splash
on some scent, according to a report published by US market
research company NPD.
As the curtain rises on next week's World Perfumery Congress in
France, no doubt the industry's noses and company executives will
discuss Estée Lauder's Sean John and Beyoncé fragrances and Britney
Spears' collaboration...
Symrise, born out of the merger of fragrance and flavour houses
Dragoco and Haarmann & Reimer in February this year, has
designed a new fragrance to celebrate the Mercedes-Benz Fashion
Week.
