Creating a brand from scratch is no easy task, but staying authentic, building a loyal following and making smart distribution decisions is key to success, say experts.
As the cost-of-living crisis continues to bite worldwide, the latest financial results for e.l.f. Beauty underscores how inexpensive cosmetic products are proving to be a winner.
According to an Oxford Economics study commissioned by the British Beauty Council, the British beauty industry has lost around £850m in exports to EU countries since Brexit.
Although Beauty & Personal Care sectors saw strong results, Unilever will change its strategy with a new focus, new appointments, plus sale of the Dollar Shave Club.
The drive towards more targeted and personalized claims in bodycare products is opening the door to the fast-growing trend for skin cycling, according to the latest research from market intelligence provider Mintel.
Digital-first strategies, subscription models, viral social media campaigns and celebrity CEOs mean these fresh faced beauty brands are taking advantage of the industry’s recession-resistant growth.
The physicochemical properties of palm-oil-derived waxes may offer alternatives to animal and petroleum products for cosmetic formulations, says a new study from Colombia.
With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.
We spoke to the founder of Dutch lifestyle brand Rituals Cosmetics, Raymond Cloosterman, about business expansion, travel-retail and trends in the wellness space.
The dupe beauty trend is playing out throughout the beauty industry, and according to the latest survey results from market intelligence player Mintel, it is having a favorable impact on more affordable makeup brands.
Home fragrance was a hot topic at LuxePack this year in the Monaco Grimaldi Forum. One talk discussed vital considerations for brands who wish to create products in this category.
New data by Bytedance-owned Lemon8 has highlighted differences in skin care concerns and makeup preferences among millennials and Generation Z demographics in Japan.
With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.
Innovation consultant Monique Large shared her views on the future of sustainability and gave a sneak peek of what she’ll be discussing at the upcoming Sustainable Cosmetics Summit.
Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.
With a greater emphasis on skincare and sustainability claims, a new report highlights how the fast pace of change in the color cosmetics category is being driven by developments in the digital realm.
We spoke to Jacques Margnat, the President of French natural ingredients supplier SOPHIM, about the company’s expansion plans after it secured new funding.
Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
Amid growing support for legislation to outlaw animal testing for cosmetics in the United States, the Personal Care Product Council (PCPC) has come out in full support of the Humane Cosmetics Act.
UK-based skin care brand Facetheory has big plans for global growth. We spoke to the new Chief Marketing Officer Marc Gallagher about what’s happening next at the brand.
To find out more about the state of animal testing in Brazil, Cosmetics Design USA spoke with Dr. Gavin Maxwell, safety science advocacy lead at Unilever’s Safety & Environmental Assurance Centre, who discusses how progress is being made towards non-animal...
With more consumer focus on the revival of ancient beauty rituals, we share some of the latest offerings from ingredients companies based around these age-old beauty favourites.
In recent years, more consumers have become intrigued by the ancient beauty rituals used in Africa, Asia, Native America and beyond. Here are five companies that created brands around this concept.
High-end fashion and fragrance brand Carolina Herrera is expanding into cosmetics with its Herrera Beauty line and reaching new audiences through the highly trafficked airport space.
This week, the 33rd IFSCC (International Federation of Societies of Cosmetic Chemists) Congress kicked off in Barcelona to welcome top cosmetic scientists from across the globe. CosmeticsDesign-Europe attended the event to report on the latest industry...
We spoke to the pioneering founder of Transformulas Rosalind Chapman about navigating cosmeceuticals 20 years ago, what’s new for the brand and category trends.
Independent and sustainable fine fragrance brand Floral Street has launched into the UK retailer today. CosmeticsDesign-Europe spoke to founder Michelle Feeney about the move.
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