A masterclass on advertising health and beauty products and treatments in light of the new UK codes coming into force in September is being held next week.
The UK-based Advertising Standards Authority (ASA) has renewed its efforts over advertising claims that are backed up by enhanced images, having targeted two major cosmetic players recently.
Johnson & Johnson is the latest consumer goods company to come under fire from the UK's Advertising Standards Authority (ASA) for misleading advertising of their personal care products.
French politician Valerie Boyer is targeting the beauty industry with a proposal to the country’s national assembly to regulate retouched advertising images.
The Malaysian Palm Oil Council’s (MPOC) recent attempt to defend the crop’s environmental credentials has been judged misleading by the UK’s advertising authorities.
Unsubstantiated product claims in advertising have come under criticism again from the UK’s Advertising Standards Agency (ASA), this time from personal care giant Beiersdorf.
Aloe Vera skin care company Lexli has launched a marketing campaign including social and digital media that is designed to help it succeed in an industry dominated by big players.
Procter and Gamble (P&G) joins L’Oreal and Estee Lauder in the ranks of cosmetics giants rapped over unsubstantiated advertising claims for anti-ageing products.
An IPO for leading China hair care BaWang has triggered investor interest that saw shares traded at the top end of forecasts, raising €152m for the company.
Piers Morgan features in the advertising campaign for Burger King’s new meat-scented cologne, lying naked, except for a Burger King medallion and a strategically placed rug, in front of a blazing fire.
Face lifts in a jar, botox in a cream and youthful skin stem cells in a tube. However attractive, companies must avoid these exaggerated marketing claims or risk losing their credibility with a discerning public.
Procter and Gamble (P&G) and Reckitt Benckiser have fallen out over a television advert for an epilator claiming the hair remover plucked out seven times more hair than waxing.
British hair care brand Charles Worthington will be launching the VIP Results styling range as part of its partnership with the British Academy Film Awards (BAFTA).
The Advertising Standards Authority (ASA) has ruled against Basic
Research for failing to substantiate anti-ageing claims attributed
to its "stem cell" cream.
Global compliancy is increasingly important for suppliers of personal care ingredients and fine chemicals. Liam Doherty, global marketing manager for Angus Chemical, spoke about the importance of this for the company's Ultra PC range of amino alcohols.
Unilever says it has stepped up its marketing campaign for the Dove
brand with the launch of a digital channel aimed at bringing a new
approach to 'The Campaign for Real Beauty' online.
While advertising channels continue to multiply new evidence
suggests that old fashioned word of mouth is a far more powerful
selling tool than internet and mobile phone adverts.
Global cosmetics company Avon has incurred criticism from the UK's
Advertising Standards Agency regarding its Astonishing Lengths
Mascara catalogue advertising.
The Advertising Standards Agency (ASA) in the UK has ruled that
L'Oreal remove both the TV and the press adverts for their
Telescopic mascara setting a new precedent for the industry as a
whole.
Still building trying to rebuild itself after boardroom struggles
and administration problems caused by its rapid expansion, Parlux
Fragrances has hired new public relations agencies to help restart
corporate growth.
New regulations have been compiled in Finland that state that
cosmetic manufacturers must be able to substantiate any claims that
indicate scientific results following the use of product, stating
on what research or sample the result...
Direct sales giants Avon has been reprimanded by the UK Advertising
Standards Agency (ASA) over a misleading advertising campaign for
an anti-aging face cream that claimed to be a 'face lift in a jar'.
According to a new survey from YouGov, women are pointing the
finger at marketing and advertising campaigns conducted by the
beauty industry featuring unrealistic female images for giving them
a low opinion of themselves.
The UK Advertising Standards Agency has again clamped down on a
print media campaign by leading beauty retailer Boots, stating that
claims for a No 7 anti-cellulite treatment were misleading. The
ruling follows a similar one against...
Calvin Klein has hooked up with Markwins to launch a new line of
color cosmetic and skin care products under the ck Calvin Klein
Beauty brand, a move aimed at bridging the gap between the
company's apparel and accessory lines.
L'Oreal has had complaints against adverts using model Claudia
Schaffer to promote anti cellulite and anti wrinkle products upheld
in the UK. The decision means that the television ads will have to
be withdrawn there and pressurizing...
The UK Advertising Standards Authority has clamped down on a number
of claims made by major cosmetics companies in the past few weeks.
The organisation upheld complaints over product claims by both
Proctor & Gamble and Estee Lauder...
Paris-based Lancôme has announced a $300 million advertising
campaign to be launched this autumn as part of the company's
attempts to create a new, more dynamic image.
Cosmetics ingredients developer and manufacturer Gattefossé has
encountered a culture clash with its latest -- sexually explicit --
product newsletter.
OT Over Time - a new company founded by former Procter & Gamble
employees - thinks it has found a niche market in the highly
competitive personal care sector. The US company is to target
'tween' boys between 9 and 16...
