Mintel expert discusses how beauty routines are moving to new extremes

This content item was originally published on www.cosmeticsdesign.com, a William Reed online publication.

By Simon Pitman

- Last updated on GMT

Related tags Cosmetics Vivienne rudd

The latest Mintel beauty research was showcased by Vivienne Rudd at the recent in-cosmetics Barcelona event. Rudd gave a presentation that highlighted global beauty rituals and how the growing trending for extremes in beauty habits is hoping to create a new wave of hyper segmentation that is being seen in all beauty categories.

The latest Mintel beauty research was showcased by Vivienne Rudd at the recent in-cosmetics Barcelona event. Rudd gave a presentation that highlighted global beauty rituals and how the growing trending for extremes in beauty habits is hoping to create a new wave of hyper segmentation that is being seen in all beauty categories.

In particular the presentation highlighted an emerging category, night care, which revolves around beauty products that take effect during sleep. The Cosmetics Design team met up with Rudd to get the low-down on how this trend and others are shaping the types of products that are becoming available to consumers.

Related news

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast