Luxe Pack Monaco – record numbers for 2014!
As the 27th edition of the packaging show drew to a close, progress was noted in particular for the European, US and the Asia-Pacific zone.
Over 400 exhibitors were present at the Grimaldi Forum, with 52 companies exhibiting for the first time, representing 12% of the total, and proposing unique know-how or work with materials.
46% of the attendees were French, with the 54% international visitors coming from 71 countries.
According to show organisers, the quality of the visitor profiles also continued to grow, with 7 visitors in 10 being decision-makers (executive management, marketing directors, purchasing, packaging development, R&D) from sectors ranging from perfumery-cosmetics to alcohols & spirits, fine foods and fashion accessories.
Packed out conference rooms
The programme of conferences and roundtables packed out seats from the opening conference on smart packaging to responsible packaging purchases in the luxury sector; the keys to the Chinese luxury market; 3D printing in the packaging universe, and digital packaging over the course of the three days.
According to show organisers, many innovations were unveiled exclusively at the show.
On the stands, in the Innovation Forum and in-green showcases and in the various conferences proposed visitors were able to locate packaging solutions for their brands and future products.
The Luxe Pack Trends Observer experts also unveiled three key trends in packaging design:
1. A move towards minimalist luxury
2. Less is elegant
3. Packaging that reflects the points return to simplicity, sobriety, with formal symbolism (highly geometrical, octagonal, cubic, cylindrical), basic shapes, raw volumes.
Over in the 3D print corner, technologies were used to demonstrate and explain this dimensions and applications in the field of packaging.
"Even for packaging professionals, the odour-colour relationship is often treated intuitively; hence the interest shown in the poly-sensory tests in the Myrissi space, a service enabling sensory transposition to be considered objectively and in a controlled way."
