According to the company, the new bottles are 100% recyclable, developed with hard PET, and are a gamechanger due to their ‘elegance and compatibility with the majority of components in cosmetics’.
Recyclable packaging: analysis
Recent moves by major players including Procter & Gamble and Unilever in the field of recyclable beauty and personal care packaging suggests it’s fast becoming a key area of innovation and investment for the wider industry.
And with eco-friendly consumer concerns having just been picked out by Euromonitor as one of the top four global packaging trends for the industry, the recent focus on recyclable packaging seems savvy.
Indeed, P&G annouced earlier this year that its Head & Shoulders brand is set to produce the ‘world’s first’ recyclable shampoo bottle , set to be retailed in France.
Meanwhile, Unilever has also asserted that it is committing to similar development: the consumer goods giant states that by 2025, it will ensure that it is technically possible for all its plastic packaging to be reused or recycled.
Rafesa’s new line
The new line features bottles with different measures, among stand out jars of 15ml and 50ml and a bottle of 30ml available with dropper and pump dispenser. The hard PET material is 100% recyclable and has a high resistance, and Rafesa points out it is lighter than glass, one alternative packaging material.
The cost in the final product, according to the company, is benefited by its lower fragility when it is transported to the final destination.
The sustainability and the respect for the environment are two concepts very aware of to develop packaging for cosmetic industry. For this reason, Rafesa, reference business in perfumery, cosmetic and pharma packaging distribution, launched a new line that have as principal characteristic the fact to can be recycled at this totality.