Analysts predict e-commerce purchasing to dominate 70% of all goods bought by 2020. With the rise of this platform comes the opportunity for packaging customisation, but the industry has yet to tap into this, says a RHIEM expert.
A new generation of consumers who are “informed, educated, connected and engaged” are driving innovation in beauty, according to industry expert Michel Barrocas.
L’Oréal revealed to a packed room of industry professionals at PCD yesterday that ensuring long-term, transparent relationships with high-quality suppliers is key to its innovation process.