La Roche-Posay honoured for skin cancer prevention campaign

By Lucy Whitehouse

- Last updated on GMT

La Roche-Posay honoured for skin cancer prevention campaign

Related tags Health care

La Roche-Posay, L’Oréal-owned skin care brand, has been awarded for its ‘Skin Checker’ campaign, which looks to encourage consumer awareness and preventative behaviour when it comes to skin cancer.

Its campaign, which encourages skin cancer prevention via skin checks, picked up third place in the recent "Grand Prix de la Communication Solidaire" awards, in the Cinema and TV category.

The awards are open to communication agencies, associations, international solidarity organizations, foundations, public or private institutions as well as businesses that have created or implemented media communication campaigns between June 1, 2015 and September 30, 2016.

Checking the skin

According to the brand, over 80 million people have made a commitment to check the skin of those they care about following the campaign.

La Roche-Posay says that it “understands that in order to make a difference, public health campaigns need to fit easily into people’s busy lives.The advice has to be realistic, practical and – if possible – pleasant to put into practice.​”

“The first step to “save your skin” is to check your moles. That’s why La Roche-Posay has pioneered with a strong commitment to promoting mole checks, by healthcare professionals and at home.”

Other efforts

This isn’t the first time the French skin care player has been involved in campaigns related to skin cancer.

Last year, it released a wearable tech patch, My UV,​ that consumers can use to monitor how much sunscreen to use and how often.

For the past 15 years, it has also organized “Melanoma Days” worldwide where certified dermatologists offer free mole checks to the public.  

Over 280,000 diagnoses were detected in one year alone (according to internal data).  Since 2015, La Roche-Posay has instituted a worldwide digital campaign involving 34 countries to amplify public awareness through an online platform, the brand states.

Related topics Market Trends Skin Care

Related news

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast