Beauty tech and digital

The ever-growing mountain of environmental regulation changes have presented a big challenge for the cosmetics industry (Image: Getty)

Navigating environmental regulations for cosmetics

By Kirsty Doolan

As more beauty and personal care companies make the transition to become greener, sustainability has been a key theme at this year’s InCosmetics Global show. We asked the experts how companies can facilitate this transition, wherever they are in their...

From natural, forest-inspired hues to acidic limes, green nails have seen 1,736,528 combined views and posts so far this year (Image: Getty: lambada)

Top 10 nail trends of 2024 so far…

By Kirsty Doolan

New trends data analysing Instagram and TikTok posts has revealed the top nail trends of 2024 (so far). Read on find out more…

Neurocosmetics is a growing trend as more beauty consumers demand products that make them feel good as well as look good (Image: Getty)

4 new neuro-cosmetic ingredient innovations

By Kirsty Doolan

Ingredients based around the mind-skin connection are big news at the InCosmetics Global show this year. Here are four new innovations that have just launched.

New molecule Melasyl took 18 years in the making and been launched in formulations for La Roche Posay’s Mela B3 franchise

L’Oréal laboratory head on new anti-pigmentation ingredient Melasyl

By Kirsty Doolan

After 18 years of research, French beauty multinational L’Oréal recently introduced a new molecule Melasyl that’s been used in La Roche Posay’s Mela B3 franchise to intercept skin pigmentation before it starts. We spoke to the company’s head of laboratory...

The next Bologna show will return between 20 - 23 March in 2025

The Cosmoprof and Cosmopack Award winners

By Kirsty Doolan

The 55th edition of international beauty trade show Cosmoprof Worldwide Bologna has just closed. According to the organiser, this year’s show attracted 248,500 visitors from 150 countries.

The doctor skin care brand is embracing beauty technology for its a disruptive business model

Simon Ourian M.D. skin care continues its European expansion

By Kirsty Doolan

The favourite dermatologist of the Kardashians and Lady Gaga is launching an AI-based digital-first consultation service into new markets and has big plans for its club-based business model and microinfluencer strategy…

In 2023, the company opened over 200 new stores across the globe, including its first stores in Asia

How Rituals Cosmetics built a €1.7bn business

By Kirsty Doolan

The Dutch lifestyle and personal care company Rituals Cosmetics reached a record-breaking year in 2023 and enjoyed huge global expansion. Here the brand’s CEO shares five insights…

With Dubey's support, L’Oréal has embraced generative AI for creativity and trialled brands in Web3 and metaverse beauty

L’Oréal CMO on how to market a beauty brand in 2024

By Kirsty Doolan

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...

According to Watson, speaking for longer than necessary can detract from your authority and expertise (Image: Getty)

Expert tips to excel in video content

By Kirsty Doolan

With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...

Image: Getty

6 hair care brands focusing on ingredients innovation

By Kirsty Doolan

Hair care is officially the category to watch in 2024, with an increased focus on scalp health, scientific innovation, and cutting-edge ingredients. Take a look at these brands that are innovating in this space...

Samaras said that Unilever R&D has around 12,000 microbiome samples from consumers of all ages, from all over the world, to get the fullest understanding of the skin

Innovating for Generation Alpha: Q&A with a Unilever R&D expert

By Kirsty Doolan

While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Could the 'skinification' of hair further combine with the wellness movement this year? (Image: Getty)

What's new in the 'skinification' of hair care?

By Sarah Cohen

Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.

Cox said the company's future goals revolve around developing new sustainable and zero-waste packaging and ecosystems for clients, and swapping as many ingredients as possible with sustainable upcycled counterparts (Image: Getty)

Start the week with a startup: Genie Supply

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO of Genie Supply, Megan Cox, about how her private label business model could be the future of beauty product...

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

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