Personal care major Unilever is revamping its packaging and advertising to remove the descriptor ‘normal’ in a move aimed at fuelling inclusivity and positivity across its global portfolio to align better with consumer expectations.
The beauty needs and habits brought about by the COVID-19 pandemic are pushing companies to rethink packaging and address the shift towards digital experiences, hygiene, sustainability and more.
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Beauty 4.0 will see smart, sustainable and ultra-personalised devices and formulations come to the fore, as industry shifts thinking and priorities towards improved user experience and planetary good, says Mike Webster, director of 3D structure and experience...
The humble lipstick has hardly changed in decades, but one design agency believes there is great scope to transform it into a digital 3D colour-printing machine for sustainable, statement beauty.
International paper specialist Arjowiggins has developed a translucent barrier paper suitable for the packaging of cosmetics, providing industry with a sustainable, effective and creative alternative to plastic, it says.
Hong Kong beauty packaging firm Meiyume has identified aluminium as a key material as it focuses its efforts on the development of recyclable packaging solutions.
This month, the packaging supplier and the clean beauty retailer teamed up to make it all the easier for cosmetics, personal care, and fragrance brands to choose packaging that Credo deems sustainable.
Personal care major Beiersdorf is primed to publish its industry standard defining cosmetic grade recycled plastic suitability by the end of this year; a standard it co-developed with two specialist German companies.
L’Oréal has created a sustainable cosmetics bottle made with polyethylene from captured and recycled carbon emissions that it wants to commercialise within four years.
The beauty industry has significantly improved its waste footprint over the years, but brands can step up in-house separation efforts and improve consumer engagement to drive further change, says an expert.
For beauty to truly advance in sustainable packaging, globally shared eco-design metrics and common assessment methods will be critical, and the SPICE tool is a strong start, says an expert.
Today the Sustainable Packaging Initiative for Cosmetics (SPICE) announced a new publicly available tool to assess more than 15 environmental indicators of packaging production and life-cycle.
The ongoing COVID-19 pandemic has inspired a wave of cosmetic creators eager to develop and refine product concepts at-home, and design and engineer specialist Mayku wants to support this growth with its desktop vacuum former.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
L’Oréal UK & Ireland has partnered with TerraCycle to launch a nationwide makeup recycling campaign across the UK, enabling consumers to return empties of any coloured cosmetic brand at in-store drop-off points across the country.
Investments in blockchain technology and smart packaging will help beauty brands and retailers overcome the rising problem of counterfeits on e-commerce and social platforms, says GlobalData.
South Korean cosmetics conglomerate Amorepacific is actively working to extend its use of eco-packaging solutions across all its brands as part of its Less Plastics campaign.
Big brand talks: In conversation with Unilever, REN, Beiersdorf, Bulldog and Beauty Kitchen
Unilever, REN, Beiersdorf, Bulldog Skincare and Beauty Kitchen are all dedicated to continued innovation around durable beauty with TerraCycle’s spin-off Loop, but each brand says there remain challenges ahead.
Personal care major Henkel has partnered with global packaging firm Albéa to roll out fully recyclable tubes across its complete oral care portfolio, starting with Spanish toothpaste brand Licor del Polo this month.
Sustainable beauty packaging options are in high demand and short supply. But Ezonyx, a biotech and IP licensing company, hopes to add to that supply with its new degradable bioplastic.
TerraCycle spin-off Loop has launched its UK pilot e-commerce platform in partnership with Tesco, offering a selection of personal care and beauty brands in waste-free, reusable packaging.
Italian packaging specialist Mktg Industry has developed a separable double-layered paper and plastic design for lipsticks, enabling easy refills and simply recycling for consumers.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
L’Oréal and Albéa Packaging will continue work on their paper-based tubes, launched last month under the La Roche-Posay brand, with focus set on ensuring the next-generation model is recyclable.
Special Edition: Sustainable Sourcing and Waste Reduction
The beauty and personal care industry must innovate and collaborate to drive forward circular business models, especially in the pre-competitive space, says an executive at the Cradle to Cradle Products Innovation Institute.
Labels designed to inform consumers about the recyclability or disposability of plastic packaging create confusion worldwide and industry must address this collectively and urgently, says the United Nations Environment Programme (UNEP) and Consumers International.
Using recycled plastics in beauty packaging comes with many regulatory and technical hurdles, but these can all be designed out with the right knowledge and collaborative effort, says the director-general of the UK Cosmetic, Toiletry and Perfumery Association...
The UK Cosmetic, Toiletry and Perfumery Association (CTPA) has shared guidance on use of recycled materials in plastic packaging, aimed at debunking regulatory and technical hurdles.
Bioplastics research and development efforts worldwide remain very immature, particularly in cosmetics where there have been very few patents filed, according to Clarivate Analytics.
Japanese personal care major Shiseido has developed a range of makeup tools from reinforced resin, including eyelash curlers, beauty scissors and tweezers, that address metal allergies and sensitivities.
This month’s PCPC Annual Meeting was all about sustainability. At the event, Cosmetics Design caught up with Szaky to discuss the business of TerraCycle, the Loop platform, and sustainable beauty packaging more broadly.
Finnish startup Sulapac is on a mission to spotlight its wood-based, biodegradable, microplastic-free cosmetic jars, and a partnership with Quadpack aims to propel this globally.
Circular cosmetics requires collaboration on responsible packaging, but the future also needs better lifecycle analysis and recycling capabilities, says Albéa Group’s sustainability manager.
Developing sustainable, luxurious beauty products that combine aesthetics and ethics is definitely possible and must be collectively led by prestige brands, says the packaging director of Chanel.
Luxury fragrances must tell a story and evoke experiences, and digital printing is one strong technique to achieve this, says Estée Lauder Companies’ EMEA head of packaging development.
Among multinationals, Colgate has been making headlines in the sustainable oral care space of late, and several indie and startup brands are pushing the category forward as well. Now Unilever is back in the game with today’s launch of the Signal Ecolo...
Leading luxury beauty brands have been recognised for packaging innovation efforts at the ADF&PCD 2020 trade show in Paris, with 3D printing and sustainability thrust into the spotlight.
Colgate-Palmolive has launched a vegan-certified toothpaste line packed in fully recyclable plastic tubes across the UK and EU and says it will share the technology with competitors to drive sustainable change.
Consumers are edging deeper into the idea of durable and reusable formats, presenting key opportunities for cosmetic and personal care innovation, says the business development manager at TerraCycle Europe.
The trends that are defining packaging for beauty products are evolving fast, which is why staying bang up to date with what is happening in packaging design is more important than ever.
Growth strategy consulting firm Frost & Sullivan recently published a report on the bioplastics market; and all 8 companies highlighted in the report serve the cosmetics and personal care industry.
Bespoke paper packaging provider James Cropper has revealed its research into what it is driving packaging design for beauty products, now and in a decade from now.
Cosmopack has expanded its partnership with LashControl to offer the patented squeeze-control technology in a range of exclusive mascara packaging designs to brands worldwide.
The Unilever brand announced its new No | Better | Less Plastic framework recently and is moving forward with new beauty packaging initiatives that will remove over 20,000 metric tons of virgin plastic from the brand’s supply chain.
Special Edition: Biotechnology for Natural Formulation
The Body Shop has spent two years building a solid supply chain with Plastics for Change in India to source Fair Trade recycled plastic and plans to integrate these materials across its global recycled plastics portfolio within three years.
This week, the Barcelona, Spain – based company announced the new eco-chic bottle accessory, expanding the range of wood packaging options available to cosmetics and personal care makers.
Beauty and personal care manufacturers should consider switching to bio-based polythene for secondary packaging as it can plummet overall carbon footprint, says the MD of Polythene UK.
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