Market Trends

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Why skin cycling can bring an added dimension to bodycare

By Simon Pitman

The drive towards more targeted and personalized claims in bodycare products is opening the door to the fast-growing trend for skin cycling, according to the latest research from market intelligence provider Mintel.

Fragrance brand Bastille Parfums has implemented RFID technology for its new fragrance launch

Implementing RFID technology in the supply chain

By Kirsty Doolan

With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

The oral microbiome balance has been shown to affect physical and mental health

Oral microbiome: the key to better health?

By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

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How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

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