DSM highlights how innovation is driving personal care trends at in-cosmetics Paris
Switzerland-based DSM is targeting the personal care market with three key areas of focus, explains Frederic Boned, director of marketing and innovation at DSM Nutritional Products.
The first and most important area is skin care, which focuses on both synthetic peptides and at the other end of the market, natural formulation solutions, which includes launches for both ethnic skin and anti-aging this year.
Likewise the company is also building up its capabilities in the hair care category, and was also showcasing a number of launches at the event, including a new line of polymers.
The third solution is a significant focus on sensorial solutions, an area where the company is also expanding its capabilities.
