Groupe GM’s global distribution deal for SAMPAR
The partnership with Melia Hotels International sees Groupe GM launch an ‘Innside by Melia’ range of urban skin care SAMPAR Paris products, available in the USA, UK, Spain and Germany.
The range concept centres on the idea of ‘urban skin care’ solutions, apparently tapping into the rising trend of protection and anti-pollution skin care offerings. It uses ‘active natural ingredients’, according to the company.
Laurent Marchand, CEO of Groupe GM commented: “We are delighted with this new collaboration, providing urban skin care for urban travellers.”
SAMPAR describes itself as the first urban cosmetics brand of authentically formulated compositions made exclusively in France.
Range in focus
The new line offers both the staple amenity offerings of shampoo, conditioner and shower gels, and also offers facial cleansing gel, face cream, hand cream, velevet soap and body lotion.
Susanna Mander, Global Senior Director of Brand Marketing for Innside by Meliã said: “SAMPAR’s urban concept makes it a great skin care addition for Innside customers. We are certain that this new range will align perfectly with our guests’ lifestyles.”
Groupe GM
The new SAMPAR amenities range is a move that suggests GM Groupe is still focused on its mainstay activity of the hotel market, following its launch last year of a standalone range.
The company took the step of launching its own wellbeing and personal care line, More & More, for the first time, a new area of focus.
As Laurent Marchand, Groupe GM president, confirmed: “The incorporation of a wellbeing line marks a new area of diversification for Groupe GM, and caters to the needs of increasingly savvy travellers.”
The SAMPAR deal suggests that the company is still focused primarily on its established profile of a leading amenities player.
