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Fragrance brand Bastille Parfums has implemented RFID technology for its new fragrance launch

Implementing RFID technology in the supply chain

By Kirsty Doolan

With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

The oral microbiome balance has been shown to affect physical and mental health

Oral microbiome: the key to better health?

By Kirsty Doolan

Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.

TNT Group's bottle design for Puig's Penhaligon's fragrances

7 packaging trends to watch

By Kirsty Doolan

We spoke to some of Europe’s top luxury packaging companies to discover what's next for beauty and personal care packs.

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Retinol with no BHA and BHT fills consumer 'well-aging' demand

By Olivia DeSmit

BASF launched a new grade of retinol, Retinol 50, that complies with industry clean lists and fits current consumer needs. The product has a high active load of about 50% retinol, similar to other retinol offerings, but without harmful ingredients BHA...

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Mintel research points to benefits of more creative fragrance sampling

By Simon Pitman

Fragrance discovery is all about hooking consumers with imaginative and creative sampling ideas. The latest research from market intelligence provider Mintel suggests that getting this formula right is key to consumers engaging in in-store experimentation...

Until the age of three a child's skin microbiome is very different to that of an adult (Image: Getty)

Certifying 'microbiome-safe' baby skin care

By Kirsty Doolan

We spoke to the CEO of MyMicrobiome about the criteria to give a 'seal of approval' to microbiome-friendly products and the importance of analysing baby skin care differently to adult skin.

Kate Moss' COSMOSS brand has teamed up with The Chopra Foundation to tackle issues surrounding mental health

5 beauty brands with a mental health focus

By Kirsty Doolan

With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.

 © Just_Super / Getty Images

How AI software is helping DTC beauty brands to shine

By Cassandra Stern & Simon Pitman

As the Direct-To-Consumer (DTC) beauty market continues to carve out a bigger share of the retail landscape, using the right tools to fine tune digital retail platforms has become make or break.

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