Ulta Beauty partners with yet another brand blurring the line between skin care and color cosmetics

The year ahead will be one of strategic growth for Colorescience, a California-based company that launched in 2012. “Through the remainder of 2016 and looking to 2017, Colorescience is embarking on a period of rapid growth with physician partners, spas, retail and digital consumer platforms,” ​affirms the Colorescience press release about the new deal with Ulta.

Adding Ulta.com as a distribution channel is a means of expanding the brand’s consumer base: “Partnering with Ulta Beauty allows us to reach new consumers in our mission of enhancing natural beauty today while protecting your skin for tomorrow," ​ says Mary Fisher, CEO of Colorescience.

Wellness and beauty​

Colorescience specializes in mineral makeup and daily UV sunscreen products. In partnership with Ulta.com, the company will offer its Sunforgettable Brush-on Sunscreen SPF 30 and 50, 3-in-1 Skin Perfecting Primers, Tint du Soleil Whipped Foundation, and the Mineral Corrector Palette on the ecommerce site.

“Colorescience is a welcome addition to Ulta Beauty's online assortment,” ​says Tara Simon, senior vice president of prestige merchandising at Ulta Beauty, “and an ideal way for us to introduce more of our guests to this dermatologist trusted collection." ​

“Launching Colorescience on Ulta.com reflects our on-going dedication to providing the best in skincare innovation,” ​adds Simon.

Standout brand​

In today’s crowded beauty retail universe, having product on sites or in stores like Ulta is a sort of credential. Through its ecommerce site and nearly 1000 stores across the US, Ulta Beauty carries over 200,000 products from 500+ brands.  

“As Colorescience continues to build its multi-channel retail approach we are thrilled to be aligning with Ulta Beauty, a premier beauty retailer, which excels at providing consumers nationwide with the best in cosmetics and skin care,​” Julie Garza, VP of retail at Colorescience tells the press.