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With Dubey's support, L’Oréal has embraced generative AI for creativity and trialled brands in Web3 and metaverse beauty

L’Oréal CMO on how to market a beauty brand in 2024

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating generative AI...

How climate change is impacting skin care NPD

As air temperatures continue to rise and more of the world experiences extreme weather conditions, this is likely to negatively impact more people’s skin and create a need for new cosmetics solutions…

Expert tips to excel in video content

With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...

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